Vanessa brings 20 years of media and marketing experience, having worked at niche Hispanic agencies and large media agencies in strategy and planning. As a client, Vanessa admired mitú as a company that authentically captured her culture and identity as a US-born Latina. Today, she’s proud to continue that work with a team that is dedicated to inspiring and reflecting the stories, experiences and accomplishments of Latinos that are fully American and closely tied to their culture.

Joe Bernard is a 20+ year media industry veteran who has led sales teams at top Hispanic media companies such as NBC Universal. Bernard is a thought leader and entrepreneur who has dedicated his career to establishing the value and definition of the U.S. Hispanic bicultural and modern Latino audience, including the launch of Mun2, one of the first English language TV networks for this audience. mitú plays an important part in providing access to the Hispanic marketplace in ways that the traditional media companies don’t.

With over 20 years of experience in the digital media and entertainment industry, Ben oversees operations at mitú, with a strong focus on the media side of the business. Prior to mitú, Ben was the co-founder and COO of NGL Collective, where he was instrumental in building the company into a leading force in Latinx media, which led to its acquisition by Go Digital Media Group and the merging with mitú. Prior to NGL Collective, Ben was at Batanga, Inc. (later VIX), where he stood up and led one of the first Hispanic ad networks in the market, and Latcom Communications, a publishing and events company targeting New Generation Latinos.

I'm a 10-year content producer in the U.S. Hispanic market, with a focus on branded content and documentary work. I love the vibrant energy and forward movement in Hispanic media, especially now in this time of evolving technology. The market has evolved too. There’s an opportunity to create authentic and refreshing content for an audience that’s savvier and more diverse than ever before. We’re in a time of exciting change for American culture. At mitú, it’s our mission to ensure that the Latino media and entertainment narrative is keeping up with that change. Our team brings unique insights, pioneering experience, and a refreshing approach to reaching today’s New Gen Latinos in authentic and impactful ways. Our insights—into the past, present, and future of the Latino market, our diverse capabilities, and our flexibility in adapting to the varied needs of our clients—make us a unique partner. We’re nimble, we’re innovative, we’re dedicated to serving this dynamic market—and we’re pretty fun to work with, too!

I'm a proactive ambassador of Latino culture with 12 years of experience in the U.S. Hispanic digital market working with agencies, sales and ad ops teams to deliver results for clients. Being Hispanic myself, I am proud to work in this market. It’s inspiring to see how much has been accomplished. We’ve evolved from a minority segment to a population with $1.7 trillion in purchasing power. It’s exciting to be part of this community and contribute to its growth and development. mitú understands the complexity of the Latino audience—that it's not only about language, but also about a diverse mix of cultures and backgrounds, an audience that is constantly looking for content that connects them with their roots. mitú is unique because we really understand this multifaceted and constantly evolving audience. Our refreshed approach helps advertisers make sense of this complicated landscape and reach their audience through all the types of media they consume.

I have been in the media industry for over 18+ years having held positions in both agency and sales roles. I started off my career working at Mindshare as an Assistant Media Buyer and working my way up the ranks to become an Associate Media Director working on several accounts during my tenure at the agency. After spending 10 years working on the agency side of the business, I then made the move to work in a sales capacity as an Account Executive at BET Networks for 3 years and most recently working at Univision as a Multiplatform Account Executive selling cross-channel marketing opportunities in linear, digital, social and integrated media programs. Throughout my career I have had a passion in working in Multicultural media and I am excited to continue my career with the talented team at mitú.

mitú provides an opportunity to evolve within the industry with the ability to capture a highly desired audience segment in the young U.S. Hispanic population. With the LatinX audience growing within the U.S. it is critical for advertisers to tap into mitú’s offerings in the Hispanic marketplace to reach a fragmented audience rather than relying on traditional media companies. NGL’s refreshed and modern approach to reaching Latinos through data and targeting capabilities has put us in the forefront of effectively communicating to our target audience in all places they consume video across multiple platforms.

Karina brings 13 years of experience partnering with brands across entertainment, auto, QSR, and travel, her work fueled by storytelling, innovation, and cultural connection.

From Univision to now Mitú, she has built her career developing audience-first media strategies that help brands show up authentically for the communities shaping culture today. As a first-generation Latina, she approaches this work with intention, aligning brands to content that elevates, celebrates, and inspires the Latin Experience.

Karina builds trusted, long-term client partnerships and has been highly successful in creating unique, insight-driven opportunities that drive measurable growth while honoring the richness and complexity of the “200% generation”—100% Latino and 100% American.

I have over 20 years of successful multi-platform media experience on both the agency and sales side of the U.S. advertising business, most recently at NBCUniversal selling opportunities in linear, digital, social, and integrated custom content programs. I am passionate about the Hispanic marketplace and look forward to the continued evolution of this multi-faceted group that I am proud to be a part of.

Over 55 million strong and spanning multiple generations and language preferences, Hispanic, Latino, or Latinx… however we choose to call ourselves on any given day almost does not matter since what brings us together as a community is our culture, and we are a force. And, this is what mitú understands best, and why I am excited to continue to level up my career as part of this collaborative and creative team. Our authentic approach to Hispanic and Multicultural marketing will continue to provide effective and culturally relevant client solutions that span our Media, Studios, Social, and Live verticals with the ultimate objective to help brands drive ROI alongside data and targeting.

I am a results oriented client partner with extensive new business development and direct sales experience across multiple channels (digital, social, CTV, content, experiential, DOOH, international), introducing new ad/marketing platforms to market and multiplatform sales.

I am a strategic thinker and take pride in representing the Hispanic and multicultural markets.

I strive to build deep client partnerships and have been very successful in creating unique opportunities that help brands better interact with their consumers and achieve all of their KPI's.

Angela oversees the accounting and finance function and provides insights and guidance to the executive team, ensuring the overall financial health of the company. She began her career as an auditor at PwC and has since held a number of controllership roles in a variety of industries. She was drawn to mitú because of its role in creating content that shares and represents the Latino experience. Upon joining the company, she helped build out the accounting team and streamlined a number of accounting processes, improving availability of information and operational efficiency.

Kevin oversees software development and information security for mitú. Kevin joined mitú as a Director of Engineering in 2010 when mitú acquired Lightt. Relentlessly curious but insistent on solution quality, robustness, and efficiency, Kevin is always eager to deploy cutting-edge technology for mitú with a focus on business value.